How LinkedIn Video Feed Helps Engagement and Reach

If you’re not using video on LinkedIn yet, you’re missing out on one of the best ways to boost engagement and expand your reach. LinkedIn’s video feed is where businesses and professionals can grab attention, tell their stories, and connect with their audience in a way that static posts just can’t match.

Videos naturally stand out in a feed full of text and images. People scrolling through LinkedIn are more likely to pause and watch a short, engaging video than stop to read a lengthy post. The platform even favors video content, meaning your posts are more likely to be seen by a wider audience. Whether it’s a behind-the-scenes look at your company, a client testimonial, or an industry insight, video keeps viewers watching and interacting.

Engagement skyrockets when businesses use video strategically. LinkedIn reports that video content is shared 20 times more often than other types of posts. That means more eyes on your brand and a higher chance of reaching potential clients or partners. Plus, people are more likely to comment on videos, sparking conversations that boost visibility even further.

Another reason LinkedIn video is a game-changer is its ability to build trust. Seeing a real person speak, share insights, or demonstrate expertise makes businesses feel more authentic. A well-crafted video lets your audience see who you are, what you do, and why they should work with you.

If you want to grow your presence on LinkedIn, video is the way to do it. It’s engaging, highly shareable, and helps you stand out in a crowded feed. So, hit that record button and start creating. Your audience is waiting!